![]() ![]() Once you have narrowed down who to reach out to, divide them into groups of 10-50 and send across different versions of your pitch to figure out which one works best.Īn easier way to do this? Use a text expander to create a snippet of your cold pitch with the option to personalize your message each time. You can also use InMail - LinkedIn’s messaging system - that allows you to message people you may not be connected with. Sending sales outreach messages to prospectsīefore sending out outreach messages, curate your network to include the executives who fit into your definition of ICP (Ideal Customer Profile). You can use a text expander for all of your GTM requirements. How can you use a text expander on LinkedIn Now that we know why you need a text expander to boost your LinkedIn, let’s delve into the how. Sending a connection request on LinkedIn using a text expander It helps convert your most-used content, images, or formatted text into simple, easy-to-remember shortcuts that auto expand into snippets wherever you work. A text expander is a productivity tool that helps you summon and fill out content on cue with shortcuts such as o/outreach or o/intro. To simplify this incessant typing and outreach, you can use a text expander. If you do not reach out to as many connections as possible, you would not be reaping the benefits of connecting with them. No matter how you choose to use LinkedIn, your experience would involve typing and sending out the same message to multiple people. How can a text expander help you get more out of LinkedIn? Brands can use it to connect with industry professionals, partners, and potential customers, and to stay up-to-date on industry news and trends. LinkedIn is a platform for professional networking. Brands can use LinkedIn to advertise job openings and find candidates that fit their job requirements and company culture. LinkedIn is a great platform for finding and recruiting top talent. For example, sponsored content and InMail allow brands to reach targeted users and promote their offerings. LinkedIn offers several tools and features that can help brands generate leads. This is an opportunity to establish the brand as a thought leader and establish credibility in the industry. LinkedIn allows brands to create company pages and showcase their products and services to a professional audience. With a user base of 875 million, most of whom are professionals and business decision-makers, LinkedIn is the ideal platform for B2B brands to reach their target audience. What makes the platform a must-have for your brand’s go-to-market strategy? Here are the reasons: 1. It's also a great way to market job openings and attract new talent to your company. LinkedIn allows you to drive traffic to your website, reach out to prospects, gather feedback and suggestions, identify quality leads, share your expertise through thought-leadership content, and grow your network. As the world’s largest professional network, LinkedIn generates leads 227% more effectively than Facebook and Twitter. That’s where you would be doing your business a massive disservice. ![]() After all, how much can you squeeze out from a platform for professionals for free? When you think about social media marketing or your GTM strategy, you might be tempted to overlook LinkedIn. Get Started Why is LinkedIn important to your GTM strategy?
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